For most creative entrepreneurs, words like business plan, cash flow, and balance sheet make their skin crawl. Formal business resources can intimidate budding and even seasoned creative entrepreneurs. Yet, as business owners, it's vital that they know where they're going and what it takes to get there. The Right-Brain Business Plan helps creative types beat the odds by providing a fun, accessible, and out-of-the-box approach to business planning. Through a series of right-brain exercises, illustrated worksheets, colourful images, and inspiring success stories, readers will learn to craft a visual business plan that gets the job done yet is also visually compelling and personally inspiring.
Sections describe how to go about defining your vision and values, describing your 'perfect customer,' preparing a financial statement for a bank loan, networking with your 'creative cohorts,' setting goals, implementing action steps, promoting and marketing your business, managing your finances, planning strategically for the future, seeking and hiring staff, and maintaining the magic and momentum once you get going. Based on the author's hugely successful workshops, the techniques and exercises have been tested and refined. Success stories punctuate the suggestions, demonstrating how various types of entrepreneurs have used the author's suggestions and techniques. This book thoroughly covers all the steps to building and maintaining a business by combing your passion with profit-making strategies for long-term success.
